New name, same pioneering spirit.

Our Experience

Our proven process unites high-tech with high-touch.

We’re a B2B demand generation and sales enablement agency that helps organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth. Our approach is one as tech-savvy as it is hands-on. By providing content that’s compelling, platforms that fit and insights driven by research, we customize strategies that close the loop between marketing and sales, all while creating inspired customer experiences for your clients.

Our Philosophy

To act, your customers must be inspired.

No matter the endeavor, we believe the relentless pursuit of breakthrough opportunities will always lead to extraordinary heights. To aid us in this pursuit, a compass of data must be followed. Each client obstacle must be navigated uniquely. An eye must be kept on the step directly in front of us, as well as on the distant horizon. In the end, the perfect path will reveal itself, one that will lead toward the most effective ways to inspire your customers to action.


Our strong sense of direction starts at the top.

To be a pioneer you must know the land you’ve traversed, as well as where the next path leads. That describes our leadership team perfectly; their experience grants them the knowledge to know what works, while their commitment to innovation means our clients never fall behind their industry peers. Our pioneers aren’t afraid to settle new ground. But they never stop exploring, either.

Eric Dudley

Founder & CEO

Eric founded Overground, formerly WebsiteBiz, in 1997. Thanks to his marketing prowess, Eric has led our agency to be on the Inc. 5000 list of the fastest-growing private companies for four consecutive years. Also named to the Charlotte Business Journal Fast 50, Eric has led our team to be the only exclusive digital marketing agency ranked in the Top 25 Advertising and Marketing Agencies. A graduate from the University of Delaware, Eric was named to the prestigious 40 Under 40 list of young leaders of accomplishment in recognition of his business achievements and commitment to serving as a community leader for multiple associations. Eric’s marketing insights have been featured in publications such as Bank Systems & Technology, the Charlotte Business Journal and Greater Charlotte Biz.


Dave McDaniel

Executive Vice President

As the EVP, Dave leads strategic direction for Overground and is responsible for the sales and operating performance of the agency. Dave has over 20 years of sales management and operations experience with high-growth public and private companies. His passion for online marketing began when he led the rollout of AutoTrader.com for Central Virginia in 1995 and continued when he joined Silicon Valley-based Knight Ridder Digital to build regional sales teams and strategies for CareerBuilder, Cars.com, several local news websites and a national online display network. Dave serves on the Charlotte Interactive Marketing Association’s Board of Directors and was the organization’s inaugural President and co-founder. His experience and love for online marketing keeps him well connected to digital media companies and associations in several parts of the country.


Chad Lasure

Account Director

As the Account Director, Chad leads the account management group and is responsible for client satisfaction. Chad has over 12 years of digital marketing experience with knowledge spanning across consumer products and services, B2B and non-profit organizations. His journey encompasses having worked at a full-service marketing agency where he was instrumental in establishing website offerings to clients, which included the launch of over 100 sites. Chad’s background also includes working at two Fortune 500 corporations in the Carolinas, SCANA and SPX, where he mapped digital strategy and managed programs that drove measurable results, all while building stakeholder rapport. Chad lives in Fort Mill, South Carolina and enjoys spending quality time with his wife JoEllen and their family, which includes Juliet, Charlie and baby Calhoun.